Storyboard for my Coca-Cola Commercial

    Now presenting, the storyboard for my upcoming Coca-Cola Commercial!

When creating this storyboard, I kept all the research I had done in mind. I wanted something that would contain all the different elements of past commercials, keeping parts of each. it was important to me to have an actor and somewhat of a story to the commercial. Coca-cola would never release an ad that just shows fancy shots of the bottle. Crucial it was to communicate a more meaningful message, rather than just an advertisement that screams "buy this product!".

    The first few slides achieve this, by starting with a bit of a plot. The actor, my brother, is shown sitting by the pool on a hot day, looking rather unentertained. However, it's when he looks down at the cooler of Coca-Cola, his face lights up. Right then as the cooler is opened, I will edit it to look like the phrase "Open Happiness" was inside the cooler. This was a past slogan of the company! If you couldn't tell, I'm rather proud of this idea I had. It perfectly incorporates the simple, yet digestible storytelling always displayed in Coca-Cola advertisements! 

Description of Story Board Slides: 1-4

Slide 1: The commercial starts with an opening shot of my backyard. The sun is beaming down, its hot, and you will hear sounds of nature, but no music yet.

Slide 2: Cut to a shot of my actor. He sits outside, appearing clearly bored. There is an angle change, where he is shown looking down at the cooler next to him. This shot will use a low angle technique, and the camera will be at the level/perspective of the cooler.

Slide 3: Cut to a shot of the cooler, as actor opens it. When the cooler is opened up, the words "Open Happiness" appear, with the bottles of Coca-Cola inside.

Slide 4: Shots of actor grabbing, opening, and taking a sip of the product, looking satisfied and now happy.

    After this first half of the commercial, I'll get to showing the product itself. Here is the chance to use all those close-up shots, of the bottle glistening in the sun. This would also be my opportunity to throw in some filler, incase my commercial doesn't reach the runtime of 20-something seconds. After a shot of my actor taking a sip and looking satisfied, we are left to the last shot. The camera will pan up over my pool and backyard, to give one final shot of the sky. Here, the words "Coca-Cola. The real thing." will be presented. Followed, by a final fade-to-black.

Description of Story Board Slides: 5-6

Slide 5: Multiple close-up shots of the product, showing off the details of the bottle.

Slide 6: A final shot of the setting. The camera pans up over the backyard, to film the sun again. Now, the words "Coca-Cola. The real thing." are displayed. Following, a final fade-to-black as the commercial ends.

    As I first got to work on my storyboard, I felt a little stuck. After reviewing past commercials, I felt I didn't have the people or resources to film a commercial as extravagant as the ones I was viewing. Though quickly I decided to dial it back, and that I can make something just as exceptional in my backyard! I feel my storyboard perfectly encapsulates that warm, joyful mood Coca-Cola aims for as a brand. While filming some changes and additions may take place, but I'm looking forward to making something excellent!

Comments

Post a Comment

Popular posts from this blog

Game Plan!

Image
 Now that revisions in the storyboard have been made, it's now come time to plan for filming! First, to actually shoot the video, I will be using my iPhone camera. The quality works well, but in dark lighting their auto-HDR makes shots look grainy. In preparation, I will need to research how to alter the camera app settings. Another must for shooting is a tripod! Since I will be filming the whole commercial by myself, something to hold my phone will be crucial. These can be purchased anywhere, but for convenience, I will buy one online.  I've also found myself planning how I will film shots! For example, I took quite some time yesterday figuring out where I can prop my camera for one specific scene. in this scene, there will be a bird's eye view shot, which has added some complications. Nothing I can't overcome with some more planning though. When it comes to setting, the whole music video will take place in my bedroom. In preparation, it should be neat. It's an amb...
Read more

Pitch Blog

Image
    Here are my pitches for my short film final project. Though, most of these need to be workshopped. I have a lot of big ideas but working by myself, most of these are a bit too large scale, but I am aiming high for the production value of my project. Overall, I see many of these ideas changing in their final form but as for now, these are some of the interesting ideas for a short film I have come up with.  Pitch A: Home alone at night, a girl receives mysterious calls alluding to the fact someone is watching her, and when she thinks she is finally safe, everything goes wrong.  Pitch B: A group of friends tell a scary story about the mysterious place they are in, only for the end to reveal the “campfire story” was a real thing and not just a tall tale. For Pitch A, I have a very clear idea of what I want to do. This concept will be inspired by the opening sequence of the original Scream movie. One of my favorite horror movies of all time, Scream pioneered a wavelen...
Read more

My Pitch

Image
 For my media studies final task, my first ideas for pitches all had to do with the horror and thriller genre! Here is what I was thinking. Pitch 1: A woman is seen preparing food, talking to someone else offscreen, when at the end it is revealed she is cooking human flesh. This pitch is sort of similar to a movie Ive hear about, called Flesh. I want to do something horror related, so this is what I came up with. It would incorporate gore with the props of the food. I lot would be simple to film as the focus of the whole beginning would just be shots of food being cooked. I can really focus on getting nice sound and lighting since it would mostly be stationary. With sound I could slowly build tension and clue viewers into the fact that something is not right. The final reveal  would just me opening the fridge to reveal other body parts. As I open the doors, I can also do something cool for the title. It could appear behind the doors, or show i as I close the door and walk away...
Read more