Title Research: The Black Phone

The Black Phone (2022)
from www.artofthetitle.com


What titles are displayed during the opening sequences?


During the opening sequence of “The Black Phone” we are first shown the studio names. Following, we see the production studios, along with all contributors to the film, given their own slide. Lastly, the directors name is shown. 


What images are prioritized in the opening sequence?


In contrast to the two previously researched films, the images prioritized in this opening sequence are not the words. Rather, this sequence places focus on the actual images shown. These being screen caps and medium close up to long shots of the movies setting. Words are made a small size, and placed to the bottom of the screen, guiding viewers eyes towards the images.


What connotations do these images carry?


The images are accompanied by an eerie and sharp background music. A grainy filter is placed over the shots, and shots are edited together with flashes and cuts rather than smooth cutaways. These sound and editing choices are interpreted as scary, leaving viewers with an uncomfortable feeling about what’s to come.


How does the film establish a feeling of the genre from the outset?


The most obvious element of this sequence that screams horror is it’s use of music. The non diegetic sound is almost ambient, with no recognizable instruments, just a mixture of sharp noises. Additionally, images are flashy, suddenly cutting away or zooming. The non traditional editing lets us know this film will not be casual, instead, daunting.


What strategies are used to ensure the film appeals to its target audience?


Before name cards enter, we see a short scene of a boy riding his bike, accompanied by retro happy music. This happy music cuts out, as the sequence switches to just scenery shots. Like mentioned before, imagery is used very technically here to curate a fearful opening sequence for viewers. Paying attention to what images we are being shown, we see abandoned cars, missing posters, eerie homes, and more. The distinct sound backing lets the audience know they are in fact in for a hair-raising experience. 


How has technology been used effectively? You want to consider camera angles, transitions and editing techniques.


Technology was used most effectively in the latter half of the sequence, as scenery shots switch in and out and names are shown on screen. There are sharp cuts and flashy zoom ins, almost given the effect of film footage or a corrupted video. Very uneasy, very effective.

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